The language of the capital market has multiple dialects where each investor is influenced by a complex and unique mix of investment criteria – sector rotation, seasonality, cyclicality, technical analysis, hold periods, dividend records, growth rates, consolidation opportunities, market capitalization, value – all are used by investors to narrow the field of thousands of possible investment opportunities – down to a handful that are given close scrutiny – and a select few that are chosen. 

Finding the right research analysts, fund managers, the right retail intermediaries and the right institutional investors requires an understanding of the targeted audience’s unique needs and an ability to translate the company’s investment story into a language that will ultimately result in a positive investment decision.

Our investor outreach services include:

• Introducing appropriate sources of sell-side analyst coverage
• Supplying the information needs of analysts to support the publication of research coverage
• Targeting specific fund managers and institutional investors with a known investment appetite
• Arranging issuer-sponsored luncheon presentations and branch visits with retail intermediaries
• Scheduling independent road shows with current and prospective institutional investors
• Maintaining and updating records of investor contact information
• Soliciting shareholder support in connection with specific meeting resolutions
• Managing inbound investor inquiries and outbound response fulfilment 
• Identifying and soliciting financial and business media opportunities

“In managing our overall investor relations strategy, Genoa has been very effective in helping us to expand our access to investors and to diversify our sell-side analyst coverage.”

Anne Brace, Chief Financial Officer, Softchoice Corporation

Research   >
Strategy   >
Content     >
Outreach   >